03/20/2024
Research Article
Strategic styles of hardware product development could accelerate commercialization in cleantech startups
Hardware-based startups risk having longer times-to-market, deterring investment in the clean technologies that are critical to a sustainable future. We interviewed 55 leaders at hardware startups, 20 of which are cleantech, mapped their development timelines, and found prototyping to be the longest development step (median of 19 weeks per prototype) regardless of...
Image credit: Kenueone, Pixabay
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